What do small business leaders want their business to be when it grows up? It's impossible to answer that question without knowing what is meant by "grow up." That's why it's important to change the question. A better question to ask is, "what do I want my business to be in 5 years?" If you're a startup, you might want to shorten the timeline to 1 or 3 years. Answering this question about your business is, in effect, you company vision.Read More
When a business is just getting started, small business leaders have a clear and compelling purpose for their business. Their dreams and hopes of fulfilling customer dreams are vivid and recurring. But after a while, the colors can get blurred and the vivid purpose that the company started with turns into a transaction.
"We exist to make life easier for our clients."
Ouch. That's a mighty bland purpose statement.
If you haven't visited your purpose in a while (or ever), it's worth the effort to go back and work through it. Grab your favorite beverage, a notebook, and pen. This will take some time and effort, but you'll reap the benefits for years if you get it right.Read More
How many times have you heard some overused sales or ‘business’ maxims such as, “pressure can burst pipes but it can also make diamonds,” or “work like there’s someone working 24 hours to take it all away,” or perhaps “work when the competition is sleeping (on holiday)”? Well, pressure will burst you before you become a diamond, unless you’re a paranoid freak this isn’t true and you could but is it doing anything? He was wearing his overworked life as a badge of honor and all I could do was pity him.Read More
The small business leader can change the outcomes by changing the words that are spoken. Maybe you've been hesitant to talk to an employee about some performance shortcomings. In the past you thought, "I could talk to him about it, but let's see how today goes. I can talk to him tomorrow." But now you think, "I'm going to talk to him today because that's what I do. I coach, train and develop my team to be their best."Read More
The world has changed drastically. We no longer lead with trust or “benefit of the doubt”. In business there is not a single person in an organization that has the power, knowledge, expertise, or capability to do everything on their own. Small business’ in particular fall prey to the notion that they can do it all by themselves because in the first stages of conceptualization, they can. Once they get past that they are dependent upon others whether it be customers, clients, friends and family or employees. If they are not prepared for the next steps, healthy growth in the business becomes nearly impossible. How then can small business owners better prepare themselves for moving into a leadership role with sustained healthy growth?Read More
Processes make life more efficient, even bearable. Documenting processes feels like a waste of time. However, documenting all of your processes in your small business is exactly what you should be aiming to do.Read More
Joe Louis once said, “You need a lot of different types of people to make the world better,” the same can be said for your business. Different types of personalities and dominant strengths lend better efficiency and balance to positions and teams. Hiring the right people for your business is hard enough, getting the right person with the right attitude in the right chair is even harder. Evaluating this is a crucial part of ensuring your business becomes a smooth running organization, gaining traction, and moving forward rather than getting stuck.Read More
One of the quickest ways to boost revenues is to launch a new product or service. But it isn't easy and it isn't guaranteed. However there are things small business leaders can do to improve the odds of success. Armour Martin Consulting LLC provides premium online content to help business leaders grow confidently in their business and see results in 90 days.Read More
The Business Success Essentials coaching program is now open for enrollment. This program is ideal for anyone who feels stuck in their business or is ready to take it to the next level. Everything is up and running to allow you to sign up today, space is limited.Read More
Too many businesses target everyone as a client. This is a recipe for bland results. Plus, if you can admit it, you DON'T want to work with everyone. So, why not attract and work with people you want to work with? You can find the ideal customer in three steps...Read More
In the busyness of moving your business and career forward it’s easy to get so focused on the immediate path ahead that without warning you can get pulled off track and find yourself stuck. Here the 4 steps to get unstuck...Read More
Question: have you ever found yourself stuck somewhere? I got my car stuck in a ditch. I was 20 driving a behemoth of a car the same age. It was snowing hard, which kept me from driving too fast. We were cruising along at a steady 25 mph when I hit a patch of ice. Business leaders and professionals can find themselves in a similar situation, without warning you’re in the professional ditch, stuck.Read More
You will see this format is different from previous posts. It’s for good reason, too. We're VERY close to finishing our long-awaited coaching series: Business Success Essentials. HOWEVER, we need your help. Before we finalize the final product and make it available we need to make sure we have covered everything...Read More
Not long ago customer service was a strong competitive advantage for those companies that got it right. Today the consumer expects excellent customer service as a minimum expectation when doing business. Yet few companies get it right! But why?Read More
If we define Strategic Thinking as a broad perspective analysis of opportunities and problems, one might assume that this process is solely rooted in striving for operational efficiency and building on past success. Strategy can bring to mind associated words such as logic, analytical, and data indicating this is a process wholly owned by the left brain. However, if the goal of strategic thinking is to win in the marketplace, a good portion of the thought process needs to incorporate creativity.Read More
Knowing where to start can be one the most difficult parts of the strategic planning process for some of our clients. This article will provide some key definitions and guide you through a high level view of the Strategic Planning Process.Read More
We know that to be a successful organization, there needs to be a clear and sound strategy in place. In addition, successful execution of that strategy is equally important to win in the market place. Let’s define strategy by first defining what it is not but often confused with.Read More