The Customer Service Strategy

The Customer Service Strategy

Not long ago customer service was a strong competitive advantage for those companies that got it right. Today the consumer expects excellent customer service as a minimum expectation when doing business. Yet few companies get it right! But why?

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How To Use Feedback to Win The MarketPlace

How To Use Feedback to Win The MarketPlace

In today’s competitive marketplace companies are spending a lot of time, people and money trying to improve customer satisfaction. This is predicated on an age old understanding that it is cheaper to keep a customer than to acquire a new one. Customer feedback is the tool most widely used to gauge customer satisfaction.

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