Meet Armour & Martin

Armour Martin Consulting started with two guys passionate about helping improve businesses like yours. As strategy experts we work hard to provide you with short and long term value. Armour Martin Consulting has a clear focus on excellence while building a partner-like culture to ensure we are collaborative, authentic, and forward-thinking. The team is down to earth, approachable, and have a passion for doing innovative client work.



Aaron Armour

Partner. 15 years experience leading teams. He has a broad work history ranging from living in Central Asia working for a startup to running a $36 million business unit with 200 employees.
Aaron has led project teams with budgets reaching $46 million impacting more than 5,000 team members. He was responsible for developing capability-based strategies and business architecture for a Fortune 50 company. He is currently a Lead Strategist solving enterprise problems for a $70B organization.

He has worked in medical, telecommunications, banking, and retail industries.

Aaron earned his bachelor’s from Cedarville University in business administration and communications. He has a MBA from Drake University.


Joey Martin

Partner. Joey is a diverse and comprehensive business professional with over a decade of experience in corporate development and entrepreneurial enterprises. His expertise lies in strategic thinking to develop, plan, implement, and manage projects to achieve desired S.M.A.R.T. business goals. His success in this field has specifically been in leadership development of key personnel, Sales coaching, marketing strategy, streamlining of operational efficiency, new product conceptions, and financial management.

Joey Graduated Summa Cum Laude with a B.A. in General Studies with a European History Concentration from Southern New Hampshire University. Studied Business Administration at Cardinal Stritch University, Holds 7 certifications from Harvard Business School, and was awarded the National Engaged Leader Award from Honor Society Sigma Alpha Pi. Prior to Armour Martin, Joey had an 8 year career as a Mortgage Loan Officer and as an independent sales and marketing coach. Joey also has or does serve in philanthropic organizations as CFO, Officer, President and Board Member.